"Hunter and bear's 2012 birthday party" is the online advertisement campaign held by Tippex, a stationary brand of correction fluid and other related products.
In the advertisement, the hunter is celebrating the bear's 2012 birthday, however, suddenly there is a fireball bumping into them from the sky, then it comes with two choices to the audience, to choose whether “end the party” or “don't end the party”. No matter which one the audience has chosen, it will lead them to another youtube page that the audience can enjoy the most interactive part of this campaign- rewrite the story! The hunter will use the Tippex to correct the year "2012", audience can simply type in which birthday year of the bear they would like to watch, and then they could get their own story video played. Most important, it will play different version when the audience type in different year’s number, it would not repeat and the version match perfectly with the most important issue of that year.
The reason why I think this advertisement is so successful and popular, it is because it differentiates themselves from other online advertisements. It doesn't just play the advertisement on youtube, but it also provides an interaction experience to the audience. Nowadays people are overwhelming by different advertisements in everyday, how can a brand stands out and gets attention from the audience? The key to success is fitting your customers' needs and expectation. People like interaction and funny stuff nowadays, if Tippex just creates an online advertisement which its content is very boring, just introducing the function of the correction fluid, I am so sure that the brand will soon fade out from the memories of the customers.When the customers find that it is funny and interesting, they will not hesitate and start sharing via Facebook or twitter, the brand can be beneficial by this free promotion, it gets more attention and awareness from the public. Finally its sale volume is boosted.
Reference: http://www.youtube.com/watch?v=eQtai7HMbuQ
In the advertisement, the hunter is celebrating the bear's 2012 birthday, however, suddenly there is a fireball bumping into them from the sky, then it comes with two choices to the audience, to choose whether “end the party” or “don't end the party”. No matter which one the audience has chosen, it will lead them to another youtube page that the audience can enjoy the most interactive part of this campaign- rewrite the story! The hunter will use the Tippex to correct the year "2012", audience can simply type in which birthday year of the bear they would like to watch, and then they could get their own story video played. Most important, it will play different version when the audience type in different year’s number, it would not repeat and the version match perfectly with the most important issue of that year.
The reason why I think this advertisement is so successful and popular, it is because it differentiates themselves from other online advertisements. It doesn't just play the advertisement on youtube, but it also provides an interaction experience to the audience. Nowadays people are overwhelming by different advertisements in everyday, how can a brand stands out and gets attention from the audience? The key to success is fitting your customers' needs and expectation. People like interaction and funny stuff nowadays, if Tippex just creates an online advertisement which its content is very boring, just introducing the function of the correction fluid, I am so sure that the brand will soon fade out from the memories of the customers.When the customers find that it is funny and interesting, they will not hesitate and start sharing via Facebook or twitter, the brand can be beneficial by this free promotion, it gets more attention and awareness from the public. Finally its sale volume is boosted.
Reference: http://www.youtube.com/watch?v=eQtai7HMbuQ
