I appreciate this version of poster created by another group. The idea is great and the design is attractive too.
First, the group assumes the new burger is a special version for Halloween and a cross-promotional product with Disneyland. Their target auduence is teenagers. This is a smart thought. As the burger is in black, it is a bit weird, plus people usually associate black as dirty and nasty, it is hard to make the audience like the burger immediately. While with the linkage to festival, the burger becomes more acceptable since it enhances the mood of Halloween. A playful image is established on the burger, it suits the characteristics of adolescents that they like to try new and different things.
The poster also includes a popular celebrity, Angelababy, who is one of the spokespersons of Disneyland Halloween. This can attract audience as well as to let them recognize this burger is related to Disneyland Halloween easily.
As for the slogans, it seems to me that ‘Scary yet tasty’ can have a double meaning, because it can describe both the burger and Angelababy are having scary appearance (The burger’s darkness and Angelababy’s Halloween makeup) but good quality (The burger’s taste and Angelababy’s beauty and her model profession).
To conclude, the poster fulfills some criteria of good advertisement. The image of
the product built up is tailoring to the target audience and elements are well-arranged to catch audience attention.
